When I ask actors what they want people to think or feel when they see their headshot, a common response I hear is, “Professional.” And I get it—professionalism is important. You want casting directors, agents, and other industry professionals to see you as someone who takes their career seriously. The good news? If you’re working with me at Seattle Actor Photos, professionalism is a given. But I want you to think beyond that.
Your headshot might want to be even more specific. In the on-camera acting industry—especially in major markets like Hollywood—actors need to define their primary casting types. Your headshot isn’t just a nice picture of you; it’s a marketing tool that should clearly communicate what kinds of roles you’re best suited for. At least this is what I believe, especially if you are coming into my studio for more than one headshot look.
For example, one of your headshots might say, “I can play tough, gritty characters,” while another says, “I can play the kind and gentle doctor.” That messaging isn’t random—it’s achieved through your wardrobe choices, facial expressions, hair styling, makeup (if applicable), and, most importantly, your connection with the camera through your eyes.
So how do you prepare to make sure your headshots send the right message? Here are some key tips:
– Know Your Types Take some time to define your primary casting types. Are you the young, scrappy rebel? The warm, nurturing teacher? The sharp, no-nonsense detective? Identifying your most cast-able types will help us craft headshots that align with industry expectations.
– Wardrobe Choices Matter Your clothing should support the type you’re aiming for. A leather jacket can suggest edge and toughness, while a soft sweater can communicate warmth and approachability. Keep patterns minimal (unless one of your casting types supports that kind of thing – and consider layers) and opt for solid colors that complement your skin tone and background choices. You can tell a powerful and specific story thorough creative and specific wardrobe selection. However, I have taken stunning photos of actors who opted for a white top for a commercial shot, and a back top for a dramatic shot, and this kind of vibe might also work quite well if you are a stage actor.
– Facial Expression & Energy Subtle shifts in expression can completely change how your headshot is perceived. A slight smirk versus a soft, warm smile can be the difference between looking like a confident leader and an empathetic friend. During your session, we’ll explore different expressions to capture a range of emotions, but make sure you come in with a plan, so each wardrobe look you choose has some boundaries when it comes to facial your expressions.
– Hair & Makeup Keep hair natural to how you’d show up for an audition. If you wear makeup, go for a polished but not overdone look—casting needs to see a version of you they can imagine in a role, not a glamorized version of yourself.
– The Eyes Tell the Story No matter what type you’re going for, your eyes need to connect with the camera. This is where presence and authenticity come in. We’ll work together to make sure your gaze is engaging and full of life, so your headshot has that “it” factor. Since you are an actor, it might help you to imagine that the camera is a specific person, and really put yourself in the scene to spark your imagination. Another tip: Think thoughts – If you are looking at the camera and smiling while really thinking “It’s so good to see you again,” that image will probable stand out and feel like an actor’s headshot, because you will be making a strong and specific connection with lens (and therefore the viewer of the headshot).
– Sidebar: Seattle’s entertainment market is a bit more relaxed than Hollywood’s, and while competition still exists, it isn’t quite as intense. Many Seattle talent agents advise actors to get one “Theatrical” headshot (serious and dramatic) and one “Commercial” headshot (smiling with teeth). While this approach often works well here, I want to offer and suggest that we can go deeper. In addition to these two staples, we can explore “Character” shots—images that highlight your specific casting range even further. This could mean showcasing a headshot that leans into your tough, gritty side, another that emphasizes warmth and friendliness, or something else that aligns with your unique brand as an actor.
When you come into my studio, we’re not just taking pictures—we’re crafting an essential piece of your actor toolkit. If you have questions about your type or need help refining your headshot strategy, I’m here to guide you. Let’s make sure your headshots work for you, not just as a great photo, but as a clear, effective message about the roles you’re ready to play. And, as a reminder, before you come into my studio, try on your wardrobe and take a picture of yourself. Make sure you love how things look, especially chest up.
If you would like to set up a complimentary 15 minute Zoom call before your headshot session at Seattle Actor Photos, just let me know.